Decades on, William Shatner remains a fervent advocate for the Commodore Vic-20, the affordable personal computer of the 1980s, distinct from gaming consoles like Atari 2600.


William Shatner Still Champions the Commodore Vic-20

The world of technology has evolved at a breakneck pace, with new gadgets springing up almost every day. Yet, amidst the frenzy of cutting-edge innovation, certain vintage electronics maintain a nostalgic charm that continues to resonate with enthusiasts and celebrities alike. William Shatner, a household name for his iconic role in "Star Trek," has recently reaffirmed a longstanding admiration for one such classic piece of tech: the Commodore Vic-20.

In the 1980s, the Commodore Vic-20 emerged as an extraordinary computer that captivated the interest of families and tech aficionados. Known for its affordability and versatility, the Vic-20 was an accessible entry point to the then-burgeoning world of personal computing. With a price tag of just under $300, it carved out a niche as the 'everyman’s computer,' offering an impressive suite of family-friendly software, and even the ability to program your own games and applications, which was quite an attractive proposition at that time.

William Shatner became part of the Vic-20's history when he became the face of its marketing campaign. In a series of memorable commercials, he was seen pitting the personal computer against popular game consoles of the era, like the Atari and Intellivision. His selling point was straightforward: the Vic-20 was more than just a gaming device; it was a full-fledged computer that offered a broad spectrum of educational and entertainment value for all ages.

Fast forward to over 40 years later, and Shatner's fondness for the Vic-20 hasn't faded. This was made evident through a recent interaction on Twitter where he found himself responding to a comment which seemed to suggest his loyalties might have shifted over the years, notably towards the Atari 2600, which was a gaming console released in the 1970s. Shatner, with his characteristic candor, replied, reaffirming his view that the Commodore Vic-20 still holds the title as the best personal computer of the 1980s for its price.

This sparks reflection on how this home computer, which began as a gateway to digital literacy and gaming, continues to be held in high esteem and cherished by many, including Shatner. His tweet illuminates the deep-rooted bond between early tech adopters and the devices that first introduced them to the digital world.

It's worth noting, however, that Atari did venture into the realm of personal computers with its line of 8-bit computers, despite being widely recognized for its gaming consoles. That said, none of those PCs were quite as affordable upon their release as the Commodore Vic-20. Thus, it can be surmised that Shatner's recent defense of his preferred classic computer isn’t unwarranted.

If you're curious to witness Shatner's original advocacy for the Vic-20, the commercials are available to watch and serve as a nostalgic trip back to an era when computers were just beginning to make their way into the homes of ordinary people. These ads highlight not just the technological aspects of the Vic-20 but also the cultural phenomenon surrounding personal computers during that transformative period for tech enthusiasts and the general public alike.

The admiration for the Vic-20 isn't solely found within the realm of nostalgia. The innovative spirit that drove its creation continues to inspire the computer industry today, with modern iterations of classic systems paying homage to their predecessors. Enthusiasts still revel in the revival of the software and games from that era, keeping the legacy of early personal computers, like the Vic-20, alive and well.

Ultimately, Shatner's enduring enthusiasm for the Commodore Vic-20 underscores a significant truth about technology: the most influential devices are those that not only advance the frontiers of what's possible but also resonate deeply with the people who use them. The Vic-20, with its remarkable balance of affordability, functionality, and accessibility, certainly fits that bill and holds a special place in the history of personal computing – a fact that William Shatner, who once championed the computer to the masses, is still keen to acknowledge.

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John Hope

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