Hasbro Reveals Star Wars 50th Anniversary Figures Across Black Series, Vintage and Retro Lines

Hasbro is preparing to mark a major milestone for Star Wars by looking back to where the saga began. The company has unveiled an initial range of Star Wars 50th Anniversary action figures based entirely on Star Wars: A New Hope, bringing characters and costumes from the 1977 film into the Black Series, Vintage Collection and Retro Collection families.

The first assortment includes well over a dozen products, spanning the franchise's most familiar heroes and villains as well as a deep-cut Cantina resident. Luke Skywalker, Princess Leia, Han Solo, Chewbacca, Darth Vader, Obi-Wan Kenobi, R2-D2 and C-3PO are represented, while the line also makes room for figures such as the Death Squad Commander, a Jawa, a Tusken Raider, a Stormtrooper and Arleil Schous, the wolfman-like alien seen in Mos Eisley's Cantina.

Every item in this opening anniversary wave is expected to arrive in early 2027. Black Series and Vintage Collection releases are scheduled to go up for preorder through Hasbro Pulse and additional retailers, including Amazon, from 1 p.m. ET. The Retro Collection products are exclusive to Target.

The larger point of the release is not simply to put familiar characters back on shelves. Hasbro is presenting the whole range in what it calls legacy-inspired packaging, tying modern collector lines and retro-styled toys to the presentation that helped define decades of Star Wars merchandising. For a brand approaching its 50th anniversary next year, returning to the film that introduced the galaxy far, far away is an appropriately direct opening move.

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A New Hope takes center stage

Rather than splitting the first anniversary reveal across multiple films, shows or eras, Hasbro has focused on a single chapter. That gives the lineup a strong visual identity: Tatooine outfits, Imperial uniforms, Death Star escape gear and the rough-and-ready look of early Star Wars are everywhere.

Adam Biehl, head of Disney action brands at Hasbro, said the company has long worked with the brand to bring its characters and stories to fans through both play and collecting. He described the 50th anniversary as an extraordinary landmark and said it provides an opportunity to honor the saga's history while offering fans new ways to celebrate it.

That balance is visible in the three formats. The Black Series targets detail, articulation and screen-inspired accessories at the six-inch scale. The Vintage Collection brings a smaller scale and a classic carded-figure sensibility while retaining contemporary figure engineering. The Retro Collection goes further back still, deliberately recreating the simplified proportions, unusual fabric elements and sometimes charmingly imperfect details associated with Kenner's earliest figures.

Black Series brings detailed Death Star and Tatooine looks

The Black Series portion of the anniversary collection begins with three characters whose appearances are rooted in memorable moments from A New Hope.

• Luke Skywalker is based on his appearance during the Death Star escape. He wears a Stormtrooper belt and includes a grappling hook along with a blaster, recreating the equipment used during the rescue sequence.
• Princess Leia Organa arrives in her classic white outfit, with a hood and two blaster accessories. The figure is designed around her original-film appearance.
• R2-D2 reflects the weathered condition of the astromech after his time on Tatooine. He comes with a substantial selection of accessories, making him one of the more feature-heavy figures in this part of the wave.

These releases show how the anniversary program can use precise scenes and costume variations instead of relying only on default character looks. Luke's equipment in particular distinguishes him from a standard farmboy version, while the battered R2-D2 offers a visual reminder of the droid's journey through the opening act of the film.

Vintage Collection expands the original-film roster

The Vintage Collection selection covers more of the movie's cast and gives collectors a mix of main characters, Imperial personnel and a particularly obscure alien.

A four-character set places Han Solo, Chewbacca, Princess Leia and Luke Skywalker together in Death Star escape-inspired gear. The human characters wear Stormtrooper belts, while the pack includes blasters and a grappling hook to support the scene-specific theme. It is the kind of ensemble release likely to appeal to collectors who want a compact display from one of the film's defining sequences.

Darth Vader also returns in the Vintage Collection, accompanied by a lightsaber that can be displayed either as an ignited blade or as a separate hilt. A Stormtrooper joins him, with a blaster that can be held or holstered.

The more unexpected choice is Arleil Schous. The character was a background patron in the Mos Eisley Cantina, but figures like this are central to the long-running appeal of Star Wars collecting. The original movie's crowded alien environments have always rewarded close attention, and anniversary lines offer a natural excuse to give lesser-known faces a formal release beside the saga's icons.

Retro Collection embraces Kenner-era quirks

The Target-exclusive Retro Collection releases are perhaps the clearest expression of the anniversary concept. Instead of adapting classic characters with modern detail, these figures intentionally echo the visual language of the original Kenner toys: compact bodies, simple sculpts, cloth robes, chunky accessories and retractable lightsabers.

One three-pack includes R2-D2, C-3PO and a Death Squad Commander. Its presentation is inspired by Kenner's 1978 early bird certificate package, a famous placeholder-style offering that used a cardboard backdrop before the full run of figures was available. That reference makes the set more than a grouping of droids and an Imperial officer; it is also an homage to a foundational moment in action-figure history.

Another two-pack revisits the opening action aboard the Tantive IV with Rebel Fleet Trooper and Stormtrooper figures, each equipped with a blaster. A separate Tatooine-focused double pack pairs a Jawa with a Tusken Raider, including a blaster for the Jawa and a gaffi stick for the Tusken Raider.

The individual Retro releases lean hard into the peculiarities collectors remember from the earliest toys:

• Obi-Wan Kenobi has the wraparound robe style associated with the original Kenner figure. His extendable lightsaber is fixed to his hand.
• Princess Leia has a cloth robe and a blaster, reflecting the soft-goods approach of the vintage toy line.
• Chewbacca carries an oversized blaster accessory rather than a traditionally shaped bowcaster.
• Darth Vader wears the sleeveless soft-goods outfit familiar to vintage collectors and includes a retractable lightsaber.
• Han Solo recreates the old figure's relaxed pose, with one hand positioned on his belt, and includes his blaster.
• Luke Skywalker appears in his farmboy outfit with the yellow retractable lightsaber that was famously inaccurate to the weapon seen on screen but became inseparable from the original toy's identity.

Those details are important because the Retro Collection is not treating the old designs as mistakes to be corrected. The awkward robes, fixed saber arrangements and unexpected accessory choices are part of the appeal. They evoke a period when Star Wars action figures established many of the conventions that still shape licensed toy collecting today.

An anniversary built around collecting history

Hasbro's first 50th anniversary wave arrives as the broader celebration begins to take shape, with other licensed products also being announced ahead of the 2027 milestone. Yet this particular launch has a notably focused identity. It does not try to summarize every era of Star Wars; it returns to the characters, costumes and toy aesthetics that started it all.

For collectors, the appeal will vary by line. Black Series buyers can pursue detailed, accessory-packed versions of core characters. Vintage Collection fans get a broad selection that combines major players with a Cantina deep cut. Retro Collection collectors receive the most nostalgic treatment, including package concepts and figure features that directly call back to Kenner's formative releases.

With preorders opening for Black Series and Vintage Collection figures through Hasbro Pulse and participating retailers, and the Retro Collection reserved for Target, the opening 50th anniversary assortment establishes an obvious theme for the year ahead: celebrate the past without sanding away the odd, memorable traits that made early Star Wars toys so enduring.